EDM campaigns + GIFs + social media + website
Digital design: EDM and animated GIFs, social media and website pages. Clients include Kubota Australia with EDM design, content and copy creation, animated GIFs, social media graphics and programmatic displays. The Dandenong Ranges Open Studios social media collateral. All campaigns monitored through Mailchimp.
Social media;
Dandenong Ranges Open Studios 2022.
Cover images and profile images for Facebook and Instagram. Other collateral include print guidebook, real estate boards, flyer, poster and invitations.
Kubota covers NZ Ground Facebook carousels for Spring Catalogue promotion
International Women’s Day 2023 campaign for Facebook and Instagram, featuring famous and groundbreaking women scientists.
Kubota programmatic display for Spring Catalogue, appearing in carsales.com.au & farmsales.com.au, created in Google Web Designer
EDM Design; Kubota Australia.
Email to encourage dealers to participate in a unique travel competition. Below shows the rollout of the campaign.
Hooked on Horsepower EDM campaigns
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Hooked On Horsepower is back!
This initial EDM design was to incentivise sales staff within dealerships to participate in a program to boost sales of the M7 tractor, with a reward of a trip to the Kimberley Coastal Camp in Western Australia. Tanya created the copy for all EDMs for these campaigns, using the logo previously created to use as part of a marketing strategy where further static graphics were produced alongside animated GIFs.
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Remember the Race
The secondary EDM design was devised to remind staff and dealers of the Hooked on Horsepower campaign over the Christmas and New Year period. The campaign logo of the illustrated tractor was used again to carry through the general campaign and applied to other marketing collateral.
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EDM campaigns on various platforms
The Hooked on Horsepower logo is continued through in this next EDM with an animated GIF of the tractors revealing the leaders. The Coastal Camp is heavily promoted as a fishing destination, where Tanya used the Kubota orange colour alongside blue and teal on layers to demonstrate fish flying through waves while tractors raced over the water to reach a finishing line to the other side. Flags were used to show dealers in their respective positions. Revealing the leaders in this fun and engaging way allowed for easy engagement, measured through MailChimp. Each animation was customised according to results from a performance metric for each tier.
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The Race to the Coast has Begun!...Tier 1
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The Race to the Coast has Begun!...Tier 2
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The Race to the Coast has Begun!...Tier 3
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The Race to the Coast has Begun!...New Zealand
EDM Design; Kubota Australia.
MyAdman shop email for Kubota dealerships countrywide. Aim to increase awareness of assets and marketing collateral being available, included is an animated GIF to capture attention.
EDM Design; Kubota Australia.
Inventory email to for internal bulletins regarding stock levels of aged equipment.
EDM Design; Kubota Australia.
Land Pride email to increase awareness of marketing collateral available, specifically catalogues and social media assets.
Habitat Stays
These are initial pages for the Habitat Stays website designed in XD with the brands’ colour palette applied, with the variants of habitats on offer for both purchasing and for accommodation use at Kui Parks locations across Australia. The site reveals the unique, modular structures and amenities available with architectural drawings.
